Tsum Tsum, Stack Stack

Capitaland partnered with Disney to bring stacking sensation Disney’s Tsum Tsum to 16 CapitaLand malls across Singapore to engage its shoppers and create footfall. From Tsum Tsum balloon parade to adventure zones, there’s plenty of adorable Disney characters shoppers can play with and feast their eyes on.


Our role in the campaign was to create an experiential microsite to promote the event that spans nationwide and allows for the Tsum Tsum characters to be brought to life through interactive experiences.

Tsum-sational Microsite that allows visitors to drag and drop and stack various Tsum Tsum characters

Interactive map that plots the various events and activities happening islandwide

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