Absolut Vodka

Mixing vodka and music

In collaboration with GOVT Singapore, we created an interactive art installation that lets visitors make music.

The Idea

Four life-sized Absolut Vodka bottles became musical pods

Each pod played a musical instrument with 4 genres

When visitors play music on 4 pods, 1 synchronous music track is created

Creating a total of 256 musical permutations

This campaign received a Silver in Excellence in Brand Awareness at the Marketing Excellence Awards 2013.

This campaign received a Silver in Excellence in Brand Awareness at the Marketing Excellence Awards 2013.

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